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17 review the marketing strategy for enforcing transportation realize- ledge networks (tkns) includes an govt summary and three significant sections: â¢ the context for tknsâdescribes why tkns are wanted. ?¢ the tkn conceptâaffords records of the tkn concept; defines the reason and functions of tkns, proposes a framework for measuring success of future investments in tkns; defines the marketplace, merchandise, and services to be pro- vided; and describes the stewardship version to be utilized for handing over these products and services. ?¢ charges and fundingâoffers a breakdown of annual investment needs by function. Every foremost section is summarized below. The full business plan is hooked up in appendix a to this record. Context for transportation know-how networks the enterprise case for tkns is grounded in the need for innovation and speedy improvement of answers to important changes in transportation, together with inadequate investment, increasing inflation, congestion, deteriorating infrastructure, unacceptable motorway fatality charges, and heightened risks of herbal failures and terrorist attacks that necessitate more potent emergency response and evacuation systems. Furthermore, these issues ought to be addressed in an increasingly confined and dynamic environment of monetary crisis, weather alternate, and issues approximately dependence on fossil fuels. Capacity to fulfill these challenges relies upon on expeditious discovery and imple- mentation of recent technology, programs, and strategies. Speedy dissemination of research findings, technology trends, lessons found out, and actionable records is needed to make certain the necessary tempo of innovation and change. Transportation lags at the back of fitness (and different fields) in pro- viding a properly-supported statistics infrastructure to make sure that any degree of research funding is presenting most price, and in making sure that beneficial innovations happening inside character companies (out of doors of research and development efforts) are expeditiously documented and dis- seminated to others. An progressed statistics infrastructure addresses the ever present trouble of statistics overload, presenting a method to hurry discovery of accurate and relevant data. It also affords an ongoing mechanism to cap- ture crucial information no longer currently available within library catalogs or thru net searches. The contemporary wave of child boomer retirements and an increasingly more fluid team of workers make improvements to information capture and dissemination espe- cially urgent. Transportation expertise network idea cause the business plan describes the cause of tkns and the potential payoff from investments in transportation informa- tion sharing. Tkns are meant to improve peer-to-peer facts sharing about a hit practices; offer more green get entry to to statistics sources including facts units, documents, and multi-media items; and enable greater effi- cient and powerful conduct of studies. They'll help enhance efficiency with the aid of making it less difficult for each researchers and practi- tioners to construct upon and re-use current work. Studies from idc and outsell are stated that file financial financial savings from facts services. The idc and outsell findings attrib- ute those savings to (1) lowering the amount of time needed to find statistics and (2) using statistics located to avoid or reduce costs that might in any other case had been incurred with out the information. Examples of ways facts services produced clear pay- offs also are supplied from the 1998 fhwa file at the c h a p t e r 4 marketing strategy summary.
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