Simple business model for beauty salon Redesign of Paula's choice Singapore to increase sales of ski - The survey helped us understand the behaviour of users who purchase pores and skin care products online. It additionally gave us insights to the competitors which users choose, for online shopping of skin care. Most of the users preferred online looking for the ease component. Customers who had shopped for merchandise formerly offline users preferred to top off their merchandise by purchasing online. New customers confronted problem in shopping for pores and skin care products on-line, due to the fact that they have been no longer positive of the skin kind and the product suitability. We also did contextual inquiry at each the retail shops of paula’s desire. At the first shop, we went in as a mystery shopper to recognize the purchase flow as a client. At the second one save we spoke to the store assistant to understand the different styles of clients who visit and the queries they ask. We got a risk to speak to the clients and apprehend from them why they choose to keep offline when on line purchasing is available. Most of the clients we spoke to preferred attempting samples at the skin before buying. Additionally they desired to take tips from the shop assistant regarding suitability and effectiveness of the product.
Although it's miles a longtime logo and those are well aware of the products and internet site, there had been a whole lot of cart abandonments and user drop outs before accomplishing the goods list web page. So i took up the challenge of revamping the web site for a better person revel in together with two others, with the intention to assist paula’s preference acquire new customers and hold existing customers. Step one we took toward this undertaking become to recognize the marketplace and discover the list of competition for paula’s choice. We looked at each nearby and worldwide gamers to understand the present day developments. Based totally on this we came up with an intricate function listing alongside the competitors. The important thing competitors we recognized had been murad, kate sommerville, proactiv, rodan and fields, kiehl’s and dermalogica.